From YouTube tutorials to her own make-up line
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YouTube regularly spawns flash-in-the-pan celebrities, but few have managed to build a profitable business out of their exposure. Lauren Luke is a rare exception—the British self-taught make-up guru built such a loyal following with her chatty tips on how to imitate celebrity looks, that she just launched her own line of cosmetics: By Lauren Luke. In contrast to high-profile make-up artists like Bobbi Brown, Luke has true girl-next-door appeal. The former taxi dispatcher started experimenting with brightly coloured make-up in high school. While selling cosmetics on eBay as a 26-year-old single mom, Luke started making simple, unedited YouTube tutorials for…
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