Calming UK store campaign includes quiet shopping areas and debranded products

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UK airline Virgin Atlantic has already trained its staff to whisper to customers in order to allow them to rest while flying. Hoping to take the stress out of the high street, UK Selfridges outlets will now launch the company's No Noise campaign, which will include quiet sections and debranded products. Taking into consideration the fact that retail therapy is these days often more stressful than relaxing, the department store has reintroduced a concept first thought up by its founder Henry Gordon Selfridge in 1909. In place from 7 January to the end of February, outlets in London, Manchester and…

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