Campaign encourages bag re-use through hidden discount code
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Running for eight months and available in 11 stores, Tesco Malaysia’s Unforgettable Bag campaign is supporting World Earth Day. The campaign features re-usable shopping bags designed with one of three different endangered marine creatures on each. Embedded in each bag is a barcode that provides customers with an immediate discount every time they use the bag during the eight months the campaign is running. The company’s goal is to further reduce the amount of plastic bags given out by stores. Having halved the number already distributed over the past six years, the company wants to improve on that reduction and quickly.
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