Campaign encourages bag re-use through hidden discount code

ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

Running for eight months and available in 11 stores, Tesco Malaysia’s Unforgettable Bag campaign is supporting World Earth Day. The campaign features re-usable shopping bags designed with one of three different endangered marine creatures on each. Embedded in each bag is a barcode that provides customers with an immediate discount every time they use the bag during the eight months the campaign is running. The company’s goal is to further reduce the amount of plastic bags given out by stores. Having halved the number already distributed over the past six years, the company wants to improve on that reduction and quickly.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update