Canadian beer brand helps consumers plant one million trees
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Recently, we saw the Tierra Patagonia Hotel & Spa in Chile offer virtual seeds to its guests, giving them the chance to help reforestation in the hotel's neighboring spaces. Now, beer brand Molson Canadian is encouraging consumers to greater appreciate their surroundings through its Red Leaf Project, which is providing beer coasters embedded with seeds to help them plant trees. Those buying crates of Molson Canadian or ordering the drink at bars will receive a coaster for the duration of the promotion. Each coaster is made of seed paper, which grows into a tree when watered, given the right conditions.…
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