Car dealership catches female fever
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Although research finds that women are responsible for the bulk of purchasing decisions—one arena that continues to overlook this important target market is auto dealerships. Until now, that is. Enter Clutch—a new offshoot of Canada's autoONE company, which recently opened in Vancouver. Customers know from the moment they walk through the dealership doors that they're not in for the stereotypical car-buying experience. “With its Italian-tiled floor, Paul Kane sofa, modern lighting, and La Marzocco espresso machine, Clutch has more the look and feel of a high end fashion boutique than a car dealership.” Of course, it's the service that really…
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