Lottery creates carbon offsets with a €4million jackpot
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We’ve seen the lottery mechanic employed in a number of different ways, but Carbon Lottery is the first one we’ve come across that helps combat climate change. Set up by Sterling Waterford and Splinter Media, the Malta-based lottery not only offers a EUR 4 million cash jackpot, but also functions as a new way of incentivising businesses and members of the public to offset their carbon footprint.
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