Cardboard packaging includes directions for turning it into something new

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Product packaging is a perennial problem for sustainability-minded manufacturers, and we've seen a variety of different approaches designed to minimize its environmental impact. Dutch baby stroller manufacturer Joolz, however, has come up with a particularly charming solution. Specifically, each cardboard box that encloses Joolz products now includes printed directions on how to turn it into a brand new item. “Every box – from the pushchair itself, but also from every accessory – can be made into a practical and beautiful product,” Joolz explained in its recent announcement, “from a lampshade to a bird house and from a picture frame to…

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