Carvertising 2.0

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We reported on nearly-free short term rental cars in Europe a long time ago; leave it to entrepreneurs and marketers from around the world to add some really interesting twists, turning a new corner in Carvertising. In Austria, CoolCar offers long term (12-48 months) rental cars decked out in ads, including the Mini One and the Citroen C4, for only EUR 199 (USD 249/GBP 135) per month if drivers make enough miles. The lease also includes insurance and service costs, and obviously provides an interesting alternative to buying or leasing a regular car.

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