Cash rewards for consumers who exercise and penalties for those who don’t

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There are many ways to motivate consumers but few are more effective than cold, hard cash. Similar in many ways to HealthRally, which we covered earlier this year, GymPact is a service that rewards users with money when they meet their exercise goals — but it also extracts a financial penalty if they don't. Users of GymPact begin by registering with the service either online or via the free GymPact mobile app and then create an exercise “pact.” Specifically, they indicate how many times per week they plan to visit the gym, and GymPact tells them how much they'll earn…

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