Cashless fashion boutique only accepts organ donor pledges
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Chocolatier Anthon Berg's The Generous Store has already provided one example of a retail experience where no money is exchanged – only a good deed. Following a similar model, The Exchange is a new pop-up fashion store in South Africa that enables customers to take home items as long as they register as an organ donor. Created by digital agency NATIVE, The Exchange was designed to encourage more people to sign up with the Organ Donor Foundation of SA. The store is currently based in Cavendish Square, Cape Town, and invites customers to browse its selection of fashion items, made…
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