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Carvertising comes to India

Mobility & Transport

There are few things we love more here at Springwise than seeing a good idea spread. So we couldn’t resist mentioning CASHurDrive, a new carvertising initiative in India. We’ve covered carvertising numerous times over the years, including — most recently — Singapore’s GottaGetGas effort, which rewards consumers with gas for affixing an advertiser-provided decal to their car. Along very similar lines, India’s CASHurDrive rewards owners with cash or petrol vouchers for displaying advertisements on their vehicles. Participating advertisers can choose from among 3-, 6-, 9- and 12-month campaigns with CASHurDrive. Drivers are screened and monitored for minimum monthly mileage requirements, in particular. The carvertising train appears to be making its way around the globe. Who will be first to reap the rewards in your neck of the woods…? (Related: Marketplace for consumers willing to wrap their cars in ads for cash.) Spotted by: Khalil Aleker



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