Wild tigers conservation via image royalties

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Animal conservation charities are always coming up with creative ways to raise awareness for their cause, with one recently using emojis of endangered animals to encourage tweeters to donate. By focusing on tiger iconography, Tiger Royalty is hoping that brands can help raise extra funding for the endangered big cat. Fashion and other consumer products have often used tigers for inspiration, and now brands can give something back the same way they pay royalties for celebrity or artist image rights. By pledging to become Tiger Royalty partners, brands that use images of tigers or tiger-stripe inspired patterning can donate some…

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