Charmin’ brand space

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Not quite as chic as the Parisian sanitary stop we featured a few months ago, Charmin's public loos are nonetheless a great example of a brand space, combining the welcome relief of clean public restrooms with the most relevant space for advertising toilet paper. Procter and Gamble's bathroom tissue brand will be operating a 20-stall restroom in the heart of Times Square at 1540 Broadway, between 45th and 46th Streets, from November 20th to January 1st, calling the service 'Charmin's holiday gift to New York'. The restrooms will be open from 8 AM to 11 PM, so that people leaving…

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