Checking into another dimension | aloft in Second Life
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Announced last year as W Hotels’ new brand for the select-service hotel category, the first aloft hotel won’t open until 2008. So, what does a brand do to create some pre-opening buzz, and give future customers a taste of what’s to come? Build a virtual hotel in Second Life, of course. Like American Apparel’s foray into Second Life (which we wrote about here: brave new retail world), aloft is set on an island within SL.
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