Chewing gum brand supports emerging artists with pre-roll ads

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Springwise has always had a focus on supporting emerging talent, whether that's creative, business, or any other form of talent. With the same aim in mind, Extra Gum has launched a new digital platform called Extra Support Acts to support emerging Australian artists. The programme is in partnership with YouTube and Universal Music Australia. It replaces the YouTube ads that appear before the music videos of four well-known musicians with videos showcasing the talent of the next generation. The participating artists are 5SOS, Alison Wonderland, The Rubens and 360. Extra and their partners have chosen a total of 16 emerging…

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