ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});

Taking commodity marketing to a new level Selling is an art, and so is building a brand. All this is no secret to Chiquita Brands International, the world’s number one producer, marketer, and distributor of bananas. Getting consumers to buy branded bananas is quite amazing. Getting them to buy single pieces of fruit in shiny, attractive packaging is taking commodity marketing to another level. Spotted in Shell gas stations in The Netherlands, these Chiquita ‘fruit-stands-revisited’ cannot help but inspire other producers of low-interest commodities!

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.