In Chile, sports goods are paid for with exercise

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Getting consumers to exercise is much easier when there's an incentive, and especially if it's a financial one. Chile-based dairy brand Colun Light has taken this on board with its Así da gusto pagar campaign, which saw customers at its pop-up sportswear shop pay with exercise, rather than money. Passersby entering the store were able to browse a range of sports equipment and clothes before taking the item to the till. However, instead of a monetary figure, customers were told that the item would cost them a certain number of calories. They were then directed towards a treadmill, where they…

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