In China, cinemas place live audience comments on the big screen

In China, cinemas place live audience comments on the big screen

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Most cinema showings come with a warning for the audience to turn off their devices because most people prefer to watch the movie in peace without getting distracted by others texting. However, we have already seen the Providence Performing Arts Center in Rhode Island offer free seats at the back of the stage show auditorium for those who agree to live tweet the event, and now some Chinese theaters have introduced cinema texting, where viewers’ comments can be sent directly to the screen for everyone else to see.

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Enjoy this article? You may also be interested in our Spotlight on China Innovation Snapshot >>

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