In China, love letters with 7 year delay to tackle divorce rate

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Recent ideas to spice up the morning post have included NOTANOTHERBILL and Postcarden, and it seems variations of the humble greetings card have not yet been exhausted, with China’s post office launching a new love letter service. Addressing the problem of a growing divorce rate — in Beijing divorce rates have doubled since 2004 to 21,000 last year — newly weds can send each other sealed love letters, which are stored by Beijing Post and delivered seven years later. While the scheme may seem a playful reference to the “seven year itch”, it was in fact launched jointly with Beijing’s…

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