Christmas card phones friends and family when it’s opened
Christmas has always been a time for sharing and connecting with family, and every year marketing agencies across the globe take it upon themselves to remind consumers of this fact. Once in a while however, a campaign comes along which sets itself apart from the rest, making it harder for consumers to react with cynicism… and maybe even eliciting a heartfelt smile instead. Telecoms company O2’s recent Xmas Card campaign, which saw the launch of the world’s first greeting card with the ability to make a phone call, may have succeeded in doing just that.
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