In London, public transport travel gets gamified

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We've already noted the rise of gaming as a way to create engagement among consumers, but we didn't expect to see it applied so soon to something as seemingly mundane as public transport. Sure enough, though, Chromaroma is a new application from UK-based Mudlark that turns Tube travel in London into a rewarding game. Chromaroma is a game that “shows you your movements and location as you swipe your Oyster Card in and out of the Tube,” in the site's own words. Users begin by signing up with Chromaroma and then providing their Oyster Card data along with details including…

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