On cigarette packages, QR codes reveal a nearby place to smoke

On cigarette packages, QR codes reveal a nearby place to smoke

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Just as today’s prevalent smoking bans can lead to a lot of cigarette butts on the doorsteps of public places, so the increasingly smoke-free world can make it difficult for smokers to find a place to enjoy their habit. Enter Croatian cigarette brand Ronhill, which has begun to use QR codes on its packaging to help consumers find a nearby place to smoke.

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Enjoy this article? You may also be interested in our Spotlight on UAE Innovation Snapshot >>

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