Clickbait for social good

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Clickbait is everywhere. Buzzfeed’s Ben Smith, defines it as an article that doesn’t deliver on its headline’s promise. But it could be defined more broadly as any headline that sets out to induce anger, anxiety, humor, excitement, inspiration or surprise to the extent that incites curiosity. Now creative agency, RXM Creative have started Clickbait for Good, a campaign which uses headlines to promote charitable causes. Regular Springwise readers will be aware that this is not the first time that specific functions of the Internet have been harnessed for charitable benefit. Amongst them, a tweet auction Twitter campaign that auctioned a…

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