Volvo dealership loans bicycles instead of cars

ga('send', 'event', 'Automotive', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});

After noticing that many customers dropping off cars for service chose to use their own bicycle rather than their courtesy loaner car, Clive Brook, a Volvo dealership in Yorkshire, came up with the idea of offering bicycles instead of cars. The scheme started in April 2009 with two mountain bikes, complete with safety gear. The initiative has advantages for both parties. Bicycles are cheaper for the dealership to buy, service and insure, and customers get that little nudge that might convince them to travel by bicycle more often. And within its community, there are green points to be gained by…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.