Closed loop shoelaces offset carbon footprint
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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.
For every pair of shoes that is manufactured, 30 pounds of CO2 is released into the atmosphere. Considering 25 billion shoes are sold each year, that is a huge amount of damage. Now, UNDO Labs have created UNDO Laces, which aim to offset the carbon footprint of shoe manufacturing and reverse some of that damage. UNDO Laces feature metal aglets which close the loop of the shoelaces, representing the closed loop of the product's manufacturing cycle. UNDO Labs will purchase offset credits from reforestation and sustainable energy organizations to balance out the CO2 created in the manufacturing of each pair…
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