ClubMom | Update

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Back in 2004, we wrote about ClubMom (Moms get their own executive benefits), a free membership program in the United States that rewarded mothers for shopping at participating online and offline retailers. It also provided them with tips and time-savers, and ways to connect with other moms. Although rewards are still part of the offering, ClubMom recently shifted its focus to the community aspect, pitching itself as "the premier online destination for moms, by moms – bringing together the best of what real moms have to say on topics they care about most." Aiming to be the first social network…

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