CMOs, Snapple and Miffy *heart* New York

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A few months ago, we highlighted New York City’s customer service initiatives, notably the ‘311’ service number, with its 24/7 call center, allowing New Yorkers to immediately report everything from potholes and defect street lights to loud noise and parking violations; get information on trash collection schedules or community center resources; or leave a (frank) opinion for the Mayor. We noted that not only other city governments around the world should pay attention, but many corporate laggards as well. Now, with some remarkable marketing initiatives, New York is again pioneering new business ideas that no doubt will be copied by other large cities around the world.

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