Coffee for two

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A highly successful alternative to traditional coffee makers Huge corporations sometimes manage to be nimble enough to spot shifting demographics and behaviour before trend watchers run with them. Case in point: electronics giant Philips and global consumer goods manufacturer Sara Lee figured out that in most busy families the big, 12-cup, coffee-all-day machine was becoming obsolete. Not to mention the millions and millions who are living the single life and don’t even know what to do with traditional coffee makers anymore. Throw in a meteoric rise in upscale coffee’s popularity, and you have the perfect market for Philips and Sara…

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