Coffee pods are about to invade the US

Coffee pods are about to invade the US

United States7 Mar 2004
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Three years ago, Philips and Sara Lee successfully introduced Senseo, a home concept for coffee, including a special machine (which works not unlike an espresso machine) and special coffee pods. Now, after selling more than 5 million Senseo machines in Europe, Philips is about to enter the US market, hoping to sell 2 million machines annually, at a retail price of USD 69.99. A multi-million dollar advertising campaign is in the works, and there's an exclusive pre-sales section on the amazon.com site (a trend in itself!). But competition in the coffeehouse-style coffee at home arena is brewing: Procter & Gamble…

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