Columbia reuses shipping boxes, tracks their stories

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There's no doubt recycling is good, but in many cases, reusing is even better. Aiming to keep its share of reusable boxes out of the recycling bin, Columbia Sportswear recently launched an effort to let customers request that their orders be shipped in boxes that have been used before. Consumers can already buy and sell their own used boxes on BoxCycle, which we covered about a year ago, and now Columbia Sportswear is bringing the concept into the corporate domain. When online shoppers reach checkout at Columbia.com, the website gives them the choice of shipping their order in a previously…

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