Company funds female entrepreneurship with donations to newborn girls

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German food service wholesalers Metro AG decided to run a different type of campaign in support of International Women’s Day. To mark the 2018 event, the company announced its Own Business Girls campaign. For every baby girl born in Düsseldorf on the 8th March 2018, the company set up a fund in her name of USD 2,500. Accessible when they turn 18, the purpose of the savings is to make it easier for women to start their own business. The company created the campaign after its research found that although 45 percent of women would like to start their own…

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