Using blockchain to tell a product’s story

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Transparency of where products come from is something many companies preach about, and they are quick to promote their CSR initiatives. But now a new network is using blockchain to help companies share information on their supply chains. Provenance is a data platform that enables brands to introduce greater transparency by showing the history of a product. Using blockchain, companies can easily tell their products' stories, verify their supply chain and use this data to show their brand's transparency and authenticity. For the GBP 7 per month starter pack, businesses can create profiles on the Provenance platform, and input information about…

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