Concept store enables customers to make and share their own digital ‘look book’

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One thing that fashion trends often rely on is consumers spreading the word – something that Replay's Social Denim jeans picked up on with their instant sharing facility. Now the recently opened Karl Lagerfeld Store in Amsterdam is enabling online sharing of new looks straight from the changing room. As well as featuring iPads around the showroom – which visitors can use to browse and purchase items from the designer's online store and leave comments on the Karl Lagerfeld Facebook page – each changing room in the venue comes with a wall-mounted touchscreen and camera. Customers can use the device…

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