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What's better than confetti? Personalized photo confetti!

What’s better than confetti? Personalized confetti, of course! Enter Confoti, who sell confetti and stickers that consumers can customize with their own photos. The process is straightforward: customers use the Confoti website to upload their photos, choose their accent colors, and crop each photo the way they want it to appear on the confetti. 3,200 pieces of confetti, using 1-30 photos, cost USD 19.95 (EUR 16.25 / GBP 11.20) while 48 customized photo stickers sell for USD 6.95. Manufacturing and delivery takes anywhere from one to twenty days depending on shipping options. Founded in 2001, Confoti now seems well positioned to reap the benefits of a fully online, fully digital, fully GRAVANITY obsessed world: the market for photo-customized products is worth USD 450 million in the US alone. Not to mention the USD 30 billion corporate promotional and gifting market, and the emerging international vanity postage market, which is forecast to reach USD 20 – 40B in sales. Confoti has established partnerships with Kodak, 1800Flowers and The Wedding Channel, while corporate clients include Anheuser Busch, HBO, Veuve Clicquot, NBC, Disney and Stanford University. Confoti is headquartered in San Jose, California. (Sources: Laurent Edel, Wisconsin Technology Network.)


Want to get involved? Confoti is nearing profitability and is actively looking for more affiliates, distributors (think event and party planners) and large volume resellers. Or talk to the company about licensing their technology. Bigger lesson to be learned: there is NOTHING that eventually will NOT be personalized!


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