Connected drinks glass allows bar ordering with a swipe

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Drinks manufacturer Pernod Ricard and French startup BlackSheep have teamed up to create a connected drink glass that could simplify order taking at crowded bars. BlackSheep specializes in marketing tools that use smart tech to modernise order taking. The new Havana Club-branded glasses feature a near field communication (NFC) chip. We have seen other innovations combining NFC technology with marketing recently. These included an interactive AR beer label and a smart basketball jersey that shares NBA updates with the wearer. In this case, the NFC chip connects with a smartphone app that allows customers to order a fresh drink with a…

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