Connected fashion store adds online features to high street shopping

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Nowadays, brick and mortar stores are having to compete with the new experiences being offered by online retailers. We've already seen Amsterdam's Karl Lagerfeld Store introduce new tech to engage customers, such as the ability to make and share their own lookbook in-store. Now the flagship Rebecca Minkoff store in New York City is also bringing a touch of digital to the offline shopping experience. As well enabling customers to browse the collection in store, the outlet has newly installed a large touchscreen mirror that can be used to watch catwalk videos, social content and shop items from the Rebecca…

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