Connected jacket unlocks exclusive product experience

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Designed by Rochambeau, the BRIGHT BMBR has a hidden zipper pocket containing the limited edition label and customized chip. This technology unlocks bespoke products and experiences. The smart connectivity comes from Avery Dennison Retail Branding and Information Solutions (RBIS) and internet of things smart products platform EVRYTHNG. The bespoke gift packages include a limited edition artwork, making-of video and selection of products from various stores. Also on offer is a VIP pass to a New York City restaurant, gallery or nightclub. Furthermore, each jacket is itself a ticket to Rochambeau’s 2017 Spring/Summer fashion show. This collaboration with Rochambeau is part of…

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