Connecting to customers in the real world

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Expedia.com established a presence outside the virtual realm, by building 'wired' cafés in airports Over the years, dot com companies have struggled to establish a presence in the 'real' world, to remind potential customers of their existence outside the confinements of a computer screen. Online travel company Expedia.com has come up with an interesting solution: build 'wired' cafés at airports, where, after all, every passer-by could be an existing or potential Expedia customer. Each café table has a 'road warrior' station, with phone jacks, free internet access and electrical outlets for devices and recharging cell phones. The first Expedia Café…

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