Consumers encouraged to make split-second decisions by 15-second adverts

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We have already seen a trend in company’s seeking to find increasingly innovative ways to advertise their products, for example the advert that is invisible until taken outside, and an interactive touch-screen vending machine allowing consumers to buy products from a restroom. The Italian company Yoox has gone a step further, launching an inventive advertising campaign on Cyber Monday that shows consumers a 15-second advert just once, meaning that they have to buy the product there and then should they want it. The advertisements target up-market shoppers browsing the website. Yoox was established in 2000 and, in its own words, is…

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