Content platform rewards users with credit for reading the news

Content platform rewards users with credit for reading the news

ga('send', 'event', 'Financial Services', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Telecom & Mobile', 'article', 'article-industry-impression', {nonInteraction: true});

The struggles of digital journalism has made one thing pretty clear: online media outlets need their readers and viewers more than their audience needs them. We have already seen a WordPress plugin reward their audience for abstaining from using adblockers. Now, GoGo takes this even further, by rewarding people for simply viewing articles and videos. The Indian platform sends personalized content to readers’ lock-screens and rewards them with credit every time they swipe or unlock it.

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