Convenience – the ultimate marketing tool in the auto-industry

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The following article is written by Springwise and brought to you in partnership with Nissan UAE It is often said that the second most expensive purchase made is one’s car. The proliferation of dealerships and second-hand merchants, and the relentless barrage of advertising for the newest models can make this a daunting and stressful experience. The challenge for the industry is to find innovative ways to cut through this information overload. We’ve seen several car companies offering convenient and customer-friendly solutions over the past year. Nissan teamed up with house-hunting site Dubizzle to offer members of the public relocating to…

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