Convenient for women

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Combining what our sister site trendwatching.com calls ‘Forever Trends’ (as in trends that will remain trends forever), Japanese convenience store Happily exclusively targets women. The thinking behind this concept? Convenience in a time-compressed world is priceless, and products specifically tailored to, oh, half of the earth’s population, make sense. In Happily’s own words, the stores are ‘of, for and by women’. The first outlet, located in Tokyo’s Toranomon business district, offers cosmetics and nutritional supplements. Only 20 percent of the products are the same as those at conventional am/pm outlets. Clerks are all women, except at night. To enable women…

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