Cool and smooth

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Smoothies are a billion dollar market in the US. What about the rest of the world? These fresh fruit drinks (usually a blended mix of fruit juices with yoghurt or crushed ice) are now a 1 billion dollar market in the US (according to the Juice and Smoothie Association (JASA). Anticipating an ever growing need for fresh, healthy products, smoothies have become a branded alternative to soft drinks and traditional fruit juices/lemonades. They also prove to be the perfect vehicle to get consumers to swallow supplements that will help them with their diets, sports performance and general well-being. Smoothie bars…

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