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Springwise has so far ignored headvertising, furvertising, wipevertising and other desperate 'sadvertising' attempts at throwing money at something that won't win any sympathy from jaded consumers no matter what you try. However, new advertising ploys that actually manage to bring consumers real benefits at no cost, while satisfying the advertiser, are still a possibility. Hence our recent features on carvertising and bikevertising. Next? Coolertising! Check out AquaCell Media, who will plaster your brand on any of their participating free water coolers in 1,400 retail and service locations in the US, including major retail chains CVS and Kmart. Advertisers have included…

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