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Cosmetics for a cause

Retail

There are lots of cosmetics companies out there that donate to charities of one sort or another, or that eschew testing on animals. But Peacekeeper Cause-Metics appears to be unique in the industry in that it donates all its distributable profits to charity. Taking a page from Paul Newman’s business book for his Newman’s Own line—not to mention that of Belgian mobile operator Ello Mobile, which we covered in 2006—PeaceKeeper was launched in 2002 with the sole purpose of helping women in need around the world. The New York-based company offers a line of natural lipsticks, nail polishes, lip glosses and lip balms that are free of toluene, formaldehyde, acetone phthalates, parabens and FD&C colouring, and that are made without animal testing. All after-tax distributable profits from the company’s sales go to help women’s health advocacy and urgent human rights issues, including domestic violence and battery, the sex slave trade, gender inequality, rape and infanticide. PeaceKeeper also gives one half of one percent of its gross revenues each year to charity, and it makes micro-credit loans to women in need. To date, the company has given more than USD 55,000 in cash donations and USD 30,000 in products to women-focused non-profits for their silent auctions or VIP events. Organizations that have benefited include Womenslaw.org, Project Hope International, the Small Planet Fund and Women for Afghan Women, among many others. Whole Foods, Henri Bendel and Nordstrom are among the upscale retailers that have embraced PeaceKeeper Cause-Metics, along with celebrities Daryl Hannah, Bonnie Raitt and Julia Ormond. In this era of increasing social consciousness, it’s hard to imagine a more worthwhile way to put business skills to work. Social entrepreneurs: replicate this model! Spotted by: Ozgur Alaz

Email: info@iamapeacekeeper.com

Website: www.iamapeacekeeper.com

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