Costa Rican TV dishes advertise the women’s startups housed below
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In Costa Rica, the branded television antenna that sit atop the houses of rural families have become a familiar part of the landscape. Despite their relative poverty, most households spend a large portion of their income on loans for flatcreens and TV signal. Now, Claro, one of Latin America's largest telecommunications brands, is donating the space on its dishes — usually reserved for brand advertising — to help Costa Rican housewives generate extra income, by advertising the products they are making and selling from their homes. Claro are sacrificing their ad space as part of the Signs of Progress campaign…
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