Costa Rican TV dishes advertise the women’s startups housed below
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In Costa Rica, the branded television antenna that sit atop the houses of rural families have become a familiar part of the landscape. Despite their relative poverty, most households spend a large portion of their income on loans for flatcreens and TV signal. Now, Claro, one of Latin America’s largest telecommunications brands, is donating the space on its dishes — usually reserved for brand advertising — to help Costa Rican housewives generate extra income, by advertising the products they are making and selling from their homes.
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