Covering up IKEA

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Bemz is a Swedish company that sells removable, washable slipcovers for sofas, armchairs and cushions, which is a cool business idea in itself, what with the 'fast fashion' trend dictating wardrobes and the living room. But we're not talking just any sofas here – they've narrowed it down to seats by IKEA. Makes sense! Millions of homes around the world are furnished by IKEA, which means that Bemz started off with a huge potential market, as well as a limited number of sofas to design for. And while mass class products definitely have their advantages, most customers are eager to…

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