Create-your-own cereal lets consumers mix their perfect breakfast

Create-your-own cereal lets consumers mix their perfect breakfast

shopping-snapshot-cover
Enjoy this article? You may also be interested in our Shopping Innovation Snapshot >>
ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

We recently saw the The Grand Old Duke of Pork become the latest in a long line of businesses that give consumers the ability to alter products to their own tastes. Now MixMyOwn.com is joining in, giving consumers to chance to customize their own breakfast cereals to include their favorite ingredients.

shopping-snapshot-cover
Enjoy this article? You may also be interested in our Shopping Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update