Creative campaign helps earthquake victims

Creative campaign helps earthquake victims

Design agency creates an Airbnb-inspired site to raise funds for survivors of the Mexican earthquake.

Mexico23 Oct 2017
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There were many offers of help after the shocking earthquake in Mexico on 19th September, but two creative directors from Mexico City agency Anonimo decided to do something a bit different. They created Arriba Mexico (which roughly translates as Up With Mexico), a website that initially looks very similar to a home rental site such as Airbnb, but rather than paying to stay in the home, the money paid actually goes directly to help those affected.

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