Creative campaign helps earthquake victims

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There were many offers of help after the shocking earthquake in Mexico on 19th September, but two creative directors from Mexico City agency Anonimo decided to do something a bit different. They created Arriba Mexico (which roughly translates as Up With Mexico), a website that initially looks very similar to a home rental site such as Airbnb, but rather than paying to stay in the home, the money paid actually goes directly to help those affected. The site lists a number of properties destroyed in the earthquake, along with a description and photographs. Titles like 'Rent a Loft in the…

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