CRM platform helps online games developers target markets through player profiling

ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});

CRM (customer relationship management) platform users have already seen Zurmo help take the drudgery out of customer relationship management. Now PlayRM aims to make it easier for online games developers to work out who their customers are and how they can retain them through profiling. Just like many CRM programs and sites, PlayRM offers a way for web-based game companies to reach out to those who use their products. However, Playnomics – the company behind the platform – has also produced software that can collect data on how each player interacts with games, placing them into one of a range…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.