CRM platform helps online games developers target markets through player profiling
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CRM (customer relationship management) platform users have already seen Zurmo help take the drudgery out of customer relationship management. Now PlayRM aims to make it easier for online games developers to work out who their customers are and how they can retain them through profiling. Just like many CRM programs and sites, PlayRM offers a way for web-based game companies to reach out to those who use their products. However, Playnomics – the company behind the platform – has also produced software that can collect data on how each player interacts with games, placing them into one of a range…
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